BUSINESS MANAGEMENT DIAGNOSTIC TEST

The University of Tokyo

Centre for Economic and Social Research

GEOGRAPHY

Delhi/NCR

SECTORS  

Business, Leadership, Entrepreneurialism

Outline India conducted a randomized controlled trial with entrepreneurs to gauge the impact of providing reminders about goal setting, on the performance of IT startups.

Using principles of game theory and behavioral economics, the randomised control trial comprised a series of experiments administered to the test group in order to assess the entrepreneurial skills of micro and small-scale entrepreneurs. Following the workshops, Outline India also conducted four rounds of reminder calls as part of the study with MSME groups. 

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