The University of Tokyo
Centre for Economic and Social Research
Business, Leadership, Entrepreneurialism
Outline India conducted a randomized controlled trial with entrepreneurs to gauge the impact of providing reminders about goal setting, on the performance of IT startups.
Using principles of game theory and behavioral economics, the randomised control trial comprised a series of experiments administered to the test group in order to assess the entrepreneurial skills of micro and small-scale entrepreneurs. Following the workshops, Outline India also conducted four rounds of reminder calls as part of the study with MSME groups.
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