Outline India tested a series of innovative interventions with the objective of learning what public awareness strategies work to engage people on the issue of improved sanitation practices around mass gatherings.
Outline India collaborated with WASH United to
evaluate the effectiveness of different interventions at
the Kumbh Mela viz. Myth Buster Videos on Sanitation,
Swachh Days, Games and Activities and Photo Booth.
Outline India conducted In-depth interviews and Focus
Group Discussions (FGDs) with the pilgrims to gauge
the impact of these interventions in generating
awareness on safe sanitation practices. Based on the
evaluation, Outline India made pointed
recommendations to improve the reach and depth of
these communication strategies.
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