The Significance of Communications for Social Impact | Outline India

The Significance of Communications for Social Impact

By Anupam Hazarika

Corporate Social Responsibility (CSR) has been the bedrock for social impact in the development sector especially in a developing country like India. A plethora of programs have been able to sustain because of the philanthropic decisions made by the private sector. Hence there is no doubt that CSR programs play a pivotal role in sustaining on-ground level impact. Yet, the development sector still faces one critical issue – How does a CSR foundation/organization make sure that they are funding the right project/initiative and how do they quantify their impact? Similarly, on the other end of the spectrum, do smaller organizations that have been doing impactful work but have minimal resources to showcase their impact, get funding to continue their good work?

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