We create statistically rigorous study designs that can be used to calculate the effect size, test for significance, detect prevalence levels, prove causality, and confirm the correlation. At the same time, we understand the limits of adopting only quantitative or qualitative data methods. We are big believers of a mixed-methods approach to gain an in-depth understanding of project context, track changes in knowledge, attitudes, and practices, and understand the program's strengths, simultaneously.
We ensure our designs can suit partner expectations in terms of timelines, budget constraints, and strategy without compromising on power and quality.
Our approach puts the respondent at the center of research. We are adept at using different research tools to understand ground-level needs and inform a new or an ongoing program. Among others, these include
Including color cards
To triangulate responses
Human-centered design approach & content testing
Game theory to assess risk-taking
Behavioral change campaigns
Limericks, text, audio/visual content with better recall, word-association
The Result: Study Designs are Efficient and Comprehensive
We believe good data is at the epicenter of good research and hence leads to better social programs.
Our processes include
Extensive literature reviewing and studying of other surveys and datasets
Iterating on surveys with partner
translations that are contextual and not literal
Piloting surveys and cognitive testing
Coding on data collection platform and our own Track Your Metrics
Preparation of field training material
Discussion around study objectives, sampling and how it will impact the community; therefore how their role is crucial
Question by question guides
Visual guides (where applicable) - what is acceptable as a clean toilet for instance
Ethics, consent, emergency handling
Field hierarchies- team subgroups and reporting structures
Our researchers are integral to field training and are part of all field missions. The point of contact (researcher) is always part of the field mission for direct communication, conflict resolution, and ensuring better communication.
The Result: Robust and relevant data
Collecting large volumes of data from challenging locations can be an expensive and cumbersome process. Hence, we tailor our solutions, based on what is executable.
Our team is adept at
Coding extensive tools on third-party software including in local language
Our preference is for our internal product Track Your Metrics since it does away with coding needs and we have complete control over the server details and in the purging of data and identifiers
We ensure there are audio audit features embedded together with specifying the minimum time needed to complete certain sections
Telephonic interviews are best suited for conversations where observing body language is not important. Also, such surveys must be kept short and should allow for quick movement between sections, based on the respondent's ease.
The Covid19 pandemic led us back to some of these methods.
We use software that allows us to audio audit and track which calls were taken, missed, dropped, etc
For urban, peri-urban populations, quick responses via online surveys can be obtained. For rural populations, surveys may be shared via Track Your Metrics app or directly through a Whatsapp link. However, stakeholders may not have good internet access and it has the inherent bias of excluding women, children, and men from lower socio-economic categories.
Works best to gather quick opinion from large populations
Result: Reliable and representative data
Impact is defined differently by each partner.
Some target reach and quantifiable metrics on the scale and yet other programs are more drilled down, towards determining scalability, applicability, and wired around experimentation toward better social outcomes.
We have worked on multi-country programs in the past
We have been the India lead for variants of the same program running in different countries or have worked alongside our partners to adapt with them
Working on studies through their lifecycle, base, mid and end-line assessments
We have worked on
Needs and formative assessments
RCTs, LQAS, quasi-experimental studies
Due diligence when baseline datasets were absent
Dipsticks for actionable insights
Result: Figuring stakeholder needs from their point of view and within the ambit of their existing structures
It can be hard to assess the impact of an intervention, to understand its utility, track, or monitor it.
Our evaluations don’t just measure, they seek to improve.
As specialists in monitoring, evaluation, and learning (MEL), we are skilled at -
Identifying indicators that enhance accountability and efficacy and enable course correction. Our monitoring and evaluation frameworks are designed with your target beneficiaries in mind.
We work closely with you to understand what ‘success’ means to you and HELP define success matrices log frames and in building out your theory of change
The Result: Enabling course correction, bottleneck identification and fixing
To certain partners, this could be defined as increased uptake of government farm subsidies, a fall in birth rates, reduction in the incidence of TB, or better access to markets to sell local artwork or cotton.
However, to many others, this could mean
More time spent with children for families
Greater say in financial matters for women
Preference for environmentally safer agricultural practices
We observe, study, track, measure, quantify, and qualify your work from a third-party point of view bearing in mind your macro and micro-level goals.
The Result: A few steps towards changing the world for the better
As a social enterprise, we are committed to making an impact. Here's how:
Our clients work hard to create an impact and improve the lives of those that they intend to help. OI provides strong, reliable and accurate data coupled with an astute analysis that captures our Clients' impact and sheds light on the context of their work, alongside.
The countless hours invested by our field workers in remote, sometimes hostile areas to gather the best possible data, are foundational to our Research. OI believes in building their skills further and giving them opportunities. Get to know our hardworking field team here.
Here’s what we are doing:
The World Bank
The LINK Fund
Happy Creative Services Pvt. Ltd
Subscribe to our newsletter