Social Marketing Experiment to conduct a Market Assessment for the Development of Nutrition Enterprises in Bihar
Outline India supported a World Bank initiative on integrated nutrition intervention by assessing the demand-side constraints and opportunities for a fortified nutrition-focused product.
Outline India conducted a social-marketing experiment with young women SHG members of JEEViKA, the state rural livelihood mission, across 30 villages of Jehanabad district, Bihar. This experiment sought to see how the Behaviour Change Communication interventions influence the decision-making process of respondents, in terms of product affordability and product desirability, for a fortified blended food product named “Wheatamix”, distributed as part of an ICDS intervention. The experiment was followed by a Health and Nutrition household survey with the same respondents.